Our Story

Growing up with an interesting family background, our founder, Engku Husam has been travelling between Malaysia and Saudi Arabia to meet his extended family in Makkah. Most importantly, he will always bring along some Malaysian food products requested by his family members every time he drops by for his visits.

After years of commuting between the two countries, Husam eventually began venturing into the food trading business in the Kingdom, supplying to hypermarkets and supermarkets.

Seeing an opportunity, Husam made the leap and opened his own specialty store selling Made-In-Malaysia products, bringing the delights of his homeland to the Asian communities and Asian food lovers in Saudi Arabia.

‘Kedai Asia’, which literally means ‘the Asian Shop’, opened its doors on January 1, 2017. Together with Mohamad Garah, his partner in the food trading business, Husam decided to open our first outlet near the Malaysian Consulate in Jeddah.

Located in the Al Aziziyah neighbourhood, our flagship franchise has a floor area of 430 sq feet and began with just 200 types of stock keeping unit products. Our humble beginning attracted the attention of the Malaysian expat community in the Kingdom, with the word on its specialty products spreading to other Asian communities and locals, who have now become amongst Kedai Asia’s patrons and strong supporters.

Kedai Asia took another leap and grew rapidly with investors and new partners. In April 2018, we decided to move to a new location with a bigger space to offer. The new outlet now has more than 2000 sq feet, offering over 1,000 types of food products from frozen to ready-to-eat and fresh fruits.

Today, Kedai Asia has become the favourite store not only for Malaysian expatriates residing in the Kingdom but also for local Saudis and many other nationalities. Kedai Asia is also available in other locations in Jeddah, Riyadh, Dammam and other cities partnering with local hypermarkets. Not only that, we are also proudly the first Malaysian company operating in The Makkah Clock Tower with collaboration with Abraj, in front of Masjidil Haram in the Holy Land Makkah al Mukarromah. Our next move will be in Madinah al Munawwarah and Riyadh.

Kedai Asia is never looking back and we are expanding into other countries – in the United Arab Emirates, Oman, Qatar, Thailand and soon in the United Kingdom and Netherland.

As what has always been mentioned by Husam, Kedai Asia is ‘Your Trusted Friend’.

Who We Are

Kedai Asia® is a concept store both brick and mortar and online platform that provides Asian food products and ready to eat meal with Asian experience and convenient life style. It is a franchise concept and a Trademark Property owned by Husam Waksa Sdn. Bhd. a Malaysian based company in Kuala Lumpur, Malaysia. For further inquiries on franchise opportunity, collaboration or becoming our vendor, please write to us at info@hwgroup.my

Kedai Asia® Saudi Arabia is managed by مؤسسة محمد نزيه مصطفى قاره التجارية (C.R. 4030336324)


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